A cream ground, a crimson vocabulary, and a mascot caught mid-flight. This is drinkware read like a graphic layout rather than a printed cup.

Design Story

The composition works as a sticker-collage wrap: a horned bison mascot rises toward a hoop at the upper focal panel, while a second figure drives forward below with the ball tucked in. Around them sit collegiate anchors - the block IU monogram, a helmet, basketballs, EST. 1820, a campus building, and ribbon banners reading GO HOOSIERS! and WE ARE HOOSIERS. The restrained cream field does the real work, giving the crimson mass somewhere to breathe and keeping the layered elements from collapsing into noise.

Use & Experience

On a tall tumbler silhouette, the vertical proportion is used deliberately: the dunk sits at eye level as the primary anchor, secondary motifs step down the body, and the banner lettering closes the base. The wraparound reads cleanly from any angle, so the piece keeps its carry presence on a desk, in a bag, or in hand. The handle frames the graphic rather than interrupting it.

Size & Capacity

Available capacity: 40 oz.

Team spirit, composed with an editorial eye - loud where it counts, quiet everywhere else.