A drinkware silhouette treated like a collectible label rather than a printed cup. Everything here is calm, centred and deliberate.

Design Story

The composition builds on a soft cream field framed by fine gold rule lines and scrolled corner filigree. The oval G emblem sits at the top of the focal panel as the visual anchor, then the hierarchy steps down cleanly: GEORGIA in dark condensed serif, BULLDOGS in crimson block lettering, a small football icon, and ATHENS reversed out of a red banner. Beneath that, a bulldog medallion flanked by 17 and 85 closes the stack. The lower third shifts to deep crimson with quilted panelling and a laced football seam running vertically, echoed by the striped handle wrap. Restrained palette, generous negative space, classic tonal contrast between cream, crimson and gold.

Use & Experience

The wraparound layout is built for a vertical vessel: the label reads front-facing at a glance, while the crimson base band gives the tumbler visual weight where the hand meets it. The handle stripe ties the two zones together, and the tall proportion lets the typography breathe instead of crowding the curve. Strong carry presence without shouting.

Size & Capacity

Available capacity: 40 oz.

Quiet gameday confidence, styled like a heritage label.