Some graphics shout. This one sits still and lets the crest do the talking. It's a heritage badge design, built on symmetry and restraint, and that's exactly why it lands.

Design Story

The front panel runs on a clean hierarchy: a cream oval sits centered against a dark ground, framed by thin gold rules and flanked by deep red side panels. Inside the oval, arched 'CHICAGO' feeds into the heavy slab lettering of 'BULLS', then drops to the bull head emblem with its wide horns and narrowed, confident stare. The date splits across the mark — 19 on the left, 66 on the right — anchored by gold laurel sprigs and a base line reading 'BASKETBALL CLUB' with 'ESTABLISHED 1966'. Above it all, a row of small gold stars breaks up the dark upper band. The red, cream, black and gold palette holds tight contrast, so the emblem reads instantly from across a room.

Carry & Styling

The vertical oval mirrors the tote's silhouette, so the composition never fights the bag shape. Borders stay clear of the edges, the crest centers below the handle mounts, and the negative space keeps the whole panel from feeling crowded. It's a bold graphic accessory that still styles easily — game day, campus, weekend errands.

Size & Dimensions

Available sizes: S: 30.5 × 30.5 cm, M: 40.6 × 40.6 cm, L: 46 × 46 cm. Please refer to the size guide before ordering.

A crest built to be carried, not just looked at.